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  • Ad Cue Points

Ad Cue Point analyzes video content and provides precise timecodes for mid-roll ad breaks.
This streamlines the creation of advertising inventory for AVOD and FAST channels while improving the user experience by placing ads at optimal moments.

Why ad breaks are key in shifting from Linear TV to AVOD and FAST Channels?

Who is using the Ad Cue Points application?

  • TV broadcasters: enhance the ad break experience and maximize ad inventory for catch-up TV and other VOD content.
  • OTT video streaming providers: seamlessly transition from SVOD to AVOD/FAST channels.
  • Cable and telecom operators: optimize ad revenues when content partners do not provide ad break metadata.
  • Producers and content owners: generate ad inventory from existing video catalogs.

The Ad Cue Points app

The Ad Cue Points application performs an in-depth analysis of your video content and accurately selects the best moments for an ad break. The application combines image and audio analysis to identify scene boundaries, typically 5 to 10 ad breaks in a movie instead of +500 shots for standard video shot detectors.
Cue points can be edited within the Web interface and the configuration page allows you to set your own cue point density parameters.
  • Detection of optimal moments for minimizing viewing experience disruption
  • The goal is to detect moments that least disrupt the viewing experience, such as the end of a scene in a movie, a verbal exchange, an interview, a segment in a magazine show, a song in a concert, etc.
  • Specific editorial cut criteria are applied for different major categories of TV and VOD content. For example, in talk shows, cuts are made during applause.
  • Productive and collaborative web interface

A web interface is available for validating, modifying, and adding ad breaks. This interface is designed to be both productive and collaborative.

  • User-customizable advertising parameters
  • Users have the flexibility to choose their own advertising settings, such as the number of ad breaks per hour, and minimum and maximum intervals between ads.
  • It is possible to have multiple settings for different broadcasting platforms.
  • Contextual targeting during ad breaks

Contextual targeting can be added at the moment of the break using IAB tags. For example, providing a “Food” tag when a break occurs after a meal scene.

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