Pay TV and telco operators

A user accessing a list of TV channels displayed on three devices simultaneously

Why operators are using the ignifai platform?

Pay-TV and telecom operators aggregate large volumes of video content from TV broadcasters and VOD providers, allowing them to offer a diverse range of content that meets the needs of different audience segments. Subscribers expect a consistent user experience across all devices, including set-top boxes, connected TVs, mobile apps, and platforms like Apple TV. To achieve this, operators need to maintain a consistent set of metadata across all the aggregated content, including UI-optimized images for each device, accurate time markers for ad breaks and intros, detailed tags for personalized content recommendations, and precise EPG start and end times.

Managing the combination of high content volume, variety, and multiple devices requires automated video workflows to efficiently generate metadata at scale. The Ignifai platform and its applications provide this essential automation, streamlining the entire process.

Ignifai applications are designed to :

Elevate Viewing Experience: Offer advanced features like smart ad breaks, episodic imagery for series, and options for binge-watching or skipping intros on TV shows, enhancing user engagement.
Automate Metadata Creation: Ensure a seamless and consistent user experience across all devices—set-top boxes, connected TVs, and mobile apps—by automating metadata generation.
Maximize Long-Tail Content: Leverage the value of long-tail content by automating the creation of promotional materials and informative tags, making it easier for users to discover and enjoy diverse content.